Logo Usage Guidelines
Treat the logo as artwork, not as typography. It should never be re-created or typeset.
Do not manipulate the logo. This includes but is not restricted to substituting or changing the logo color or font, applying shadows, outlines, or surrounding boxes, and using the logo as a window for imagery. Use only approved artwork in communications.
Please observe the following guidelines when using Caltech's logo:
- Acceptable Colors
- Clear Space
- Minimum Sizes
- Caltech-Only Branded Pieces
- Caltech Logo in Lockup with Division or Department
The primary color option for the logo is Caltech orange (Pantone 1585c, HEX #FF6C0C).
Positive reproductions of the logo may also appear in black or gray; reverse reproductions should appear in white.
The orange logo should be used on lighter backgrounds and images to maintain legibility. This includes backgrounds that are white, less than 20 percent black, or more than 80 percent black.
The black and white versions of the logo may be used on any color background or image with adequate contrast.
The Caltech logo must be surrounded by a clear space at least equal to one-half the height of "e" in the logo. The clear space is measured from the top, right, left, and bottom of the logo.
No other design elements may be positioned within this space, including typography, photography, or illustration. As a general rule, more clear space is preferred.
To preserve the integrity of our identity, reproductions below a recommended size are not permitted as they compromise readability.
- The preferred logo size on 8½" x 11" print applications is 1.25".
- The minimum allowable print reproductions for all of our logos is .75" width, with the width measured from the left edge to the right edge of the logo.
- When using the logos online, or for any other digital media, please do not size the mark down less than 70 pixels wide.
Hierarchy and consistent placement of the Caltech logo in a print layout is critical to maintaining our visual system, and for building recognition for the Institute without distracting from your message.
The logo must be placed on the front or back of all printed materials.
Acceptable logo placement: Right side, upper to lower
Logo as a signature with address and website information