Primary & Secondary Colors
Caltech's primary color is Pantone 165 Orange.
Caltech's secondary color palette is a neutral complement to the Caltech orange and should be used to provide visual depth and sophistication to communications materials.
The Pantone 165 Orange may vary slightly, depending on the paper selection and treatments used for printing. When offset printing on matte and uncoated paper ONLY, replace the Pantone 165 with Pantone 021 to minimize color variations.
When printing with Pantone is not possible, please use the CMYK conversion. The RGB and HEX conversions are more suitable for use in digital materials; please see the Web Colors section for more information.