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Primary & Secondary Colors

Primary Color

Caltech's primary color is Pantone 165 Orange.

 
Pantone 165
C0 M68 Y98 K0
R255 G110 B30
HEX FF6E1E

Secondary Colors

Caltech's secondary color palette is a neutral complement to the Caltech orange and should be used to provide visual depth and sophistication to communications materials.

             
Pantone 414
C35 M28 Y35 K0
R170 G169 B159
HEX AAA99F
  Pantone Cool Grey 9
C0 M0 Y0 K65
R118 G119 B123
HEX 76777B
  Pantone Cool Grey 3
C0 M0 Y0 K24
R200 G200 B200
HEX C8C8C8
  White
C0 M0 Y0 K0
R255 G255 B255
HEX FFFFFF

The Pantone 165 Orange may vary slightly, depending on the paper selection and treatments used for printing. When offset printing on matte and uncoated paper ONLY, replace the Pantone 165 with Pantone 021 to minimize color variations.

When printing with Pantone is not possible, please use the CMYK conversion. The RGB and HEX conversions are more suitable for use in digital materials; please see the Web Colors section for more information.