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Primary & Secondary Typefaces

The primary and secondary typefaces are recommended for use when working with a graphic designer. Purchasing these typefaces is optional, and alternative typefaces are available for everyday use.

Primary Print Typeface

Bertold Akzidenz Grotesk, a san serif font, is the primary typeface for print communications. Its wide range of weights, ranging from light, medium, italic, bold, super bold, to condensed and extended provide the versatility and flexibility necessary for diverse design needs.

Purchasing of the primary typefaces is optional, and alternative typefaces are available for use. To obtain licenses of the approved Bertold Akzidenz Grotesk typefaces, visit H. Berthold Typefoundry.

 

Secondary Print Typefaces

Adobe Caslon Pro is a serif font that is suited for more formal applications, body text, and print publications with text sizes ranging from 6- to 14-point. It is available weights ranging from italics to semibold and bold.

 

Purchasing of the primary typefaces is optional, and alternative typefaces are available for use. To obtain licenses of the approved Adobe Calson Pro typefaces, visit Adobe.

 

Kievet Slab Pro is a contemporary slab serif typeface with a wide range of weights. It can easily add a bit of audaciousness to any of your more casual design applications. Reserve this font for text sizes in 14 point or larger; we do not recommend using it for body text. It is available in weights ranging from regular, italic, media, to bold.

 

Purchasing of the primary typefaces is optional, and alternative typefaces are available for use. To obtain licenses of the approved Keivet Slab Pro typefaces, visit FontShop.

 

Recommended typefaces for web and digital communications are available on the Web Typefaces page.