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Web Colors

Caltech's official color system for websites and digital media is composed of three palettes: a primary and a secondary palette—which are at the core of most communications pieces—and an impact palette, which is meant to complement the primary and secondary colors, providing opportunities to express greater energy and boldness.

To determine what colors are appropriate for your design, please read the color usage guidelines.

Primary Palette

HEX FF6E1E
RGB(255,110,30)

 

Secondary Palette

HEX C8C8C8
RGB(200,200,200)
HEX 76777B
RGB(118,119,123)
HEX AAA99F
RGB(170,169,159)
HEX 616265
RGB(97,98,101)

 

Impact Palette

HEX A9AD00
RGB(169,173,0)
  HEX 652F6C
RGB(101,47,108)
  HEX 005851
RGB(0,88,81)
  HEX F54D80
RGB(245,77,128)
  HEX 7A303F
RGB(122,48,63)
 
HEX 00A8E2
RGB(0,168,226)
  HEX 00506D
RGB(0,80,109)
  HEX 00AD69
RGB(0,173,105)
  HEX EEDC00
RGB(238,220,0)
   
 
HEX 00AFAB
RGB(0,175,171)
  HEX E53E30
RGB(229,62,48)
  HEX ECAA00
RGB(236,170,0)
  HEX 76881E
RGB(118,136,30)