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Visual Symbols

Caltech uses a multilevel system of visual symbols to consistently identify the Institute in all communication materials: the Caltech logo (the primary mark), the Caltech seal (a selective formal mark), and the Caltech icon (a digital-only mark).

Guidelines on how to appropriately use these marks, as well as the Athletics marks, and how to pair them with your organization, department, or division name and graphics are outlined in the following pages: