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Best Practices for Seal and Logo Use

“Should I use the seal or the logo for my project?”

Below is a list of best practices based on the queries we’ve received through our Contact Us page. As the new visual identity continues to be implemented across campus and even more use cases arise, we will continue to expand this list. 

Best Practices: Seal Use

  • Awards given on behalf of the Institute
  • Commencement programs and related materials
  • Diplomas
  • Employment offer letters
  • Invitations from the Office of the President
  • Legal documents
  • Stationery from the Office of the President

Best Practices: Logo Use

  • Banners
  • Brochures
  • Building signage
  • Campus vehicles
  • Coasters
  • Coffee mugs
  • Correspondence (general)
  • Departmental forms and worksheets
  • Event flyers
  • Flags
  • Frisbees
  • Invoices
  • Nametags
  • Newsletters
  • Pens
  • Programs for events and symposia
  • PowerPoint presentations
  • Research posters
  • T-shirts
  • Tablecloths
  • Thesis covers
  • Uniforms
  • Websites