Caltech's official color system is made up of four palettes: a primary color, a neutral palette, a deep palette, and a bright palette.
Primary Color
Caltech's primary color is Pantone MS 1585c Orange for coated and matte print jobs. Use PMS 151 for uncoated print jobs.
PMS 1585c c:0 m:68 y:98 k:0 r:255 g:108 b:12 HEX #FF6C0C |
Neutral Colors
Caltech’s neutral color palette complements the Caltech orange and should be used for projects with a more traditional, serious tone.
PMS Cool Gray 9 c:0 m:0 y:0 k:65 r:118 g:119 b:123 HEX #76777B |
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PMS Cool Grey 3c c:0 m:0 y:0 k:24 r:202 g:200 b:200 HEX #C8C8C8 |
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PMS 414 c:35 m:28 y:35 k:0 r:170 g:169 b:159 HEX #AAA99F |
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PMS 5497c c:51 m:32 y:39 k:2 r:133 g:152 b:148 HEX #849895 |
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PMS 7494c c:41 m:21 y:53 k:0 r:157 g:174 b:136 HEX #9DAE88 |
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PMS 451c c:38 m:35 y:73 k:6 r:159 g:146 b:94 HEX #C7B784 |
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PMS 7403c c:5 m:15 y:57 k:0 r:242 g:211 b:131 HEX #F1D384 |
Deep Colors
Caltech's deep color palette adds contrast to the Caltech orange as well as the neutral palette, and may be used to provide more depth and texture to communications materials.
PMS 548c c:100 m:64 y:51 k:43 r:0 g:59 b:76 HEX #003B4C |
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PMS 3292c c:100 m:41 y:67 k:33 r:0 g:88 b:80 HEX #005851 |
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PMS 668c c:69 m78 y:28 k:11 r100 g:75 b:120 HEX #644B78 |
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PMS 195c c:36 m:87 y:61 k:33 r:123 g:48 b:62 HEX #7A303F |
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PMS 186c c:12 m:100 y:92 k:3 r:207 g:10 b:44 HEX #CF0A2C |
Bright Colors
Caltech's bright color palette provides an opportunity to adjust the temper of a piece from subtle to bold. These colors should be used as accents to the primary, neutral, and deep colors, and carefully selected based on what is appropriate to the tone of the piece.
PMS 299c c:80 m:18 y:0 k:0 r:0 g:161 b:223 HEX #00A1DF |
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PMS 7473c c:80 m:19 y:52 k:2 r:30 g:152 b:138 HEX #1E988A |
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PMS 7489c c:61 m:14 y:92 k:1 r:115 g:169 b:80 HEX #73A950 |
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PMS 7408c c:2 m:26 y:100 k:0 r:249 g:190 b:0 HEX #F9BE00 |
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PMS 605c c:15 m:13 y:100 k:0 r:226 g:204 b:0 HEX #E2CC00 |
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PMS 1915c c:0 m:85 y:24 k:0 r:246 g:77 b:128 HEX #F54D80 |
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