Colors

Caltech's official color system is made up of three palettes: a primary color, a neutral palette, which includes complementary shades of gray and white, and a bright palette, which complements the primary and neutral colors, providing opportunities to express greater energy and boldness.

Primary Color

Caltech's primary color is Pantone 1585 Orange for coated and matte print jobs. Use Pantone 151 for uncoated print jobs.

Pantone 1585
C0 M68 Y98 K0
R255 G106 B19
HEX FF6A13

Neutral Colors

Caltech's neutral color palette is a complement to the Caltech orange and should be used to provide visual depth and sophistication to communications materials.


Pantone 414 C35 M28 Y35 K0 R170 G169 B159 HEX AAA99F		Pantone Cool Grey 9 C0 M0 Y0 K65 R118 G119 B123 HEX 76777B		Pantone Cool Grey 3 C0 M0 Y0 K24 R200 G200 B200 HEX C8C8C8		White C0 M0 Y0 K0 R255 G255 B255 HEX FFFFFF

Bright Colors

Caltech's bright color palette provides an opportunity to adjust the temper of a piece from subtle to bold. These accent colors should be used as complements to the primary and neutral colors, and carefully selected based on what is appropriate to the tone of the piece. See the color usage guidelines for more direction on selecting colors for your materials.


Pantone 383 C39 M20 Y100 K1 R169 G173 B0 HEX A9AD00	Pantone 520 C68 M95 Y27 K13 R101 G47 B108 HEX 652F6C	Pantone 3292 C100 M41 Y67 K32 R0 G88 B81 HEX 005851	Pantone 7403 C6 M14 Y57 K0 R241 G211 B132 HEX F1D384	Pantone 1915 C0 M85 Y24 K0 R245 G77 B128 HEX F54D80


Pantone 195 C37 M87 Y61 K34 R122 G48 B63 HEX 7A303F	Pantone 452 C24 M23 Y55 K0 R199 G183 B132 HEX C7B784	Pantone 5497 C52 M31 Y39 K2 R132 G152 B149 HEX 849895	Pantone 3405 C100 M0 Y82 K0 R0 G173 B105 HEX 00AD69	Pantone 3965 C11 M5 Y100 K0 R238 G220 B0 HEX EEDC00


Pantone 326 C86 M1 Y41 K0 R0 G175 B171 HEX 00AFAB	Pantone 179 C4 M91 Y91 K0 R229 G62 B48 HEX E53E30	Pantone 124 C7 M35 Y100 K0 R236 G170 B0 HEX ECAA00	Pantone 7496 C57 M31 Y100 K11 R118 G136 B30 HEX 76881E	Pantone 2995 C81 M12 Y1 K0 R0 G168 B226 HEX 00A8E2