Colors

Caltech's official color system is made up of four palettes: a primary color, a neutral palette, a deep palette, and a bright palette.

Primary Color

Caltech's primary color is Pantone MS 1585c Orange for coated and matte print jobs. Use PMS 151 for uncoated print jobs.

PMS 1585c
c:0 m:68 y:98 k:0
r:255 g:108 b:12
HEX #FF6C0C

Neutral Colors

Caltech’s neutral color palette complements the Caltech orange and should be used for projects with a more traditional, serious tone.

PMS Cool Gray 9 c:0 m:0 y:0 k:65 r:118 g:119 b:123 HEX #76777B	PMS Cool Grey 3c c:0 m:0 y:0 k:24 r:202 g:200 b:200 HEX #C8C8C8	PMS 414 c:35 m:28 y:35 k:0 r:170 g:169 b:159 HEX #AAA99F

PMS 5497c c:51 m:32 y:39 k:2 r:133 g:152 b:148 HEX #849895	PMS 7494c c:41 m:21 y:53 k:0 r:157 g:174 b:136 HEX #9DAE88	PMS 451c c:38 m:35 y:73 k:6 r:159 g:146 b:94 HEX #C7B784	PMS 7403c c:5 m:15 y:57 k:0 r:242 g:211 b:131 HEX #F1D384

Deep Colors

Caltech's deep color palette adds contrast to the Caltech orange as well as the neutral palette, and may be used to provide more depth and texture to communications materials.

PMS 548c
c:100 m:64 y:51 k:43
r:0 g:59 b:76
HEX #003B4C

PMS 3292c
c:100 m:41 y:67 k:33
r:0 g:88 b:80
HEX #005851

PMS 668c
c:69 m78 y:28 k:11
r100 g:75 b:120
HEX #644B78

PMS 195c
c:36 m:87 y:61 k:33
r:123 g:48 b:62
HEX #7A303F

PMS 186c
c:12 m:100 y:92 k:3
r:207 g:10 b:44
HEX #CF0A2C

Bright Colors

Caltech's bright color palette provides an opportunity to adjust the temper of a piece from subtle to bold. These colors should be used as accents to the primary, neutral, and deep colors, and carefully selected based on what is appropriate to the tone of the piece.

PMS 299c c:80 m:18 y:0 k:0 r:0 g:161 b:223 HEX #00A1DF	PMS 7473c c:80 m:19 y:52 k:2 r:30 g:152 b:138 HEX #1E988A	PMS 7489c c:61 m:14 y:92 k:1 r:115 g:169 b:80 HEX #73A950

PMS 7408c c:2 m:26 y:100 k:0 r:249 g:190 b:0 HEX #F9BE00	PMS 605c c:15 m:13 y:100 k:0 r:226 g:204 b:0 HEX #E2CC00	PMS 1915c c:0 m:85 y:24 k:0 r:246 g:77 b:128 HEX #F54D80