Colors

Caltech's official color system is made up of four palettes: a primary color, a neutral palette, a deep palette, and a bright palette.

Primary Color

Caltech's primary color is Pantone MS 1585c Orange for coated and matte print jobs. Use PMS 151 for uncoated print jobs. It is recommended that you reserve this color for smaller highlights rather than large swatches.

PMS 1585c

c:0 m:68 y:98 k:0
r:255 g:108 b:12
HEX #FF6C0C

Neutral Colors

Caltech's neutral color palette complements the Caltech orange and should be used for projects with a more traditional, serious tone.

PMS Cool Gray 9

c:0 m:0 y:0 k:65
r:118 g:119 b:123
HEX #76777B

PMS Cool Grey 3c

c:0 m:0 y:0 k:24
r:202 g:200 b:200
HEX #C8C8C8

PMS 414

c:35 m:28 y:35 k:0
r:170 g:169 b:159
HEX #AAA99F

PMS 5497c

c:51 m:32 y:39 k:2
r:133 g:152 b:148
HEX #849895

PMS 7494c

c:41 m:21 y:53 k:0
r:157 g:174 b:136
HEX #9DAE88

PMS 451c

c:0 m:5 y:39 k:39
r:171 g:160 b:117
HEX #ABA075

PMS 7403c

c:5 m:15 y:57 k:0
r:242 g:211 b:131
HEX #F1D384

Deep Colors

Caltech's deep color palette adds contrast to the Caltech orange as well as the neutral palette, and may be used to provide more depth and texture to communications materials.

PMS 548c

c:100 m:64 y:51 k:43
r:0 g:59 b:76
HEX #003B4C

PMS 3292c

c:100 m:41 y:67 k:33
r:0 g:88 b:80
HEX #005851

PMS 668c

c:69 m78 y:28 k:11
r100 g:75 b:120
HEX #644B78

PMS 195c

c:36 m:87 y:61 k:33
r:123 g:48 b:62
HEX #7A303F

Bright Colors

Caltech's bright color palette provides an opportunity to adjust the temper of a piece from subtle to bold. These colors should be used as accents to the primary, neutral, and deep colors, and carefully selected based on what is appropriate to the tone of the piece.